Asiana Certified as ‘5 Star Airline’ for 4 Consecutive Years


Asiana Airlines (President: Young-Doo, Yoon) has been certified as a ‘5 Star Airline’ for 4 consecutive years from the world-renowned airline research organization ‘Skytrax.’Asiana Airlines President & CEO Young-Doo, Yoon received the ‘5 Star Airline’ certificate from Edward Plaisted(Chairman of Skytrax) on the 25th of February, 9am at Gangseo-Gu, Osae-Dong head quarters of Asiana Airlines.

The definition of ‘5 Star Airline’ according to Skytrax, means an airline that is innovative and leading in the area of services that other airlines benchmark. Asiana was first certified in May of 2007 and continuously for 4 years have been chosen as the ‘5 Star Airline’ positioning Asiana both nominally and virtually the world’s best service providing airliner.

The World Airline Star Ranking, reaching it’s 11th year, is conducted every year. Assessments are measured from a lowest score of 1-star to a highest score of 5-star. This ranking system is considered to be the most authoritative quality-ranking system in the airline industry.

The World Airline Star Ranking ranks 800 categories of airlines for its quality in airport and cabin services. In order to keep a fair service assessment, the judging committee members secretly boards airlines and make evaluation of the services. The ‘5- Star Airline’ group is only composed of 6 members worldwide: Singapore Airlines, Cathay Pacific Airways, Qatar Airways, Malaysia Airlines, Kingfisher and Asiana Airlines.

Skytrax, renowned for its World Airline Star Rating Programme, established in 1989 in England, has conducted product and service quality analysis for the world airlines with a unique format for assessing and quantifying quality standards for over 18 years.

Meanwhile, Asiana Airlines and Amadeus, world leading airline IT(Information Technology) servicing corporation, signed a MOU to commence the evaluation and scoping of the potential implementation of the Amadeus Altea Customer Management System(CMS).

Both companies agreed upon to implement the newly adopted system from 2011 and to provide services starting in 2014 for domestic market.

The ‘Altea’ solution that Asiana is adopting, manages all reservation, inventory and departure control processes for Asiana, delivering a fully integrated Customer Management System. As an existing member airline of the Star Alliance, which has selected Altéa as its Common Information Technology Platform (CITP), Asiana will also be able to more seamlessly codeshare and partner with other 155 alliance member airlines.

Asiana Airlines have been self-managing the ARTIS-Ⅱ, adopted from British Airways in 1995. But by adopting the Altéa Reservation system, Asiana will be assured of a seamless reservation service across all sales channels through the unique sharing of reservation services between Asiana and travel agencies. Altéa Inventory streamlines Asiana’s flight schedule management and allows for the timely introduction of new products. Altéa Departure Control has been designed to automate all airport processes, from check-in to disruption.

Kwang Hee Ryu, Executive Vice President, Asiana Airlines Commercial Passenger said, “Asiana prides itself in providing the highest levels of customer service during the travel experience, from booking and check-in, through to our in-flight and post-flight services. As a Star Alliance member, adopting the complete Altéa solution is a logical decision to guarantee we maintain our competitive edge while also having a positive impact on our bottom line. The automation of inventory control, check-in and departure will allow us to deploy our resources in more value-added areas.”

The Amadeus IT Group’s HQ is located in Madrid, Spain and has a strong history of providing the finest IT services in the global airline sector. Last year’s sales were 24 hundred million Euros. Amadeus covers over 30% of the global passengers and have been transporting 6.7 hundred million passengers globally. 12 Star Alliance member carriers including Lufthansa and Singapore and other 155 airliners are currently supplied with the Altea system.

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