Eat, Drink and Discover the Tastes of Japan: Eat-Japan @ HYPER JAPAN Spring 2012

Date: 24-26 February 2012
Venue: Earls Court, Brompton Hall, London

Eat-Japan, a UK based media outlet dedicated to Japanese food and drink, will hold three events at this year’s spring HYPER JAPAN. The UK’s biggest J-culture event will be held between Friday 24th and Sunday 26th February at Brompton Hall, Earls Court, London, sponsored by Kikkoman and S&B.

Eat-Japan @ HYPER JAPAN is where you can try, taste and discover the flavours, textures and diversity of Japanese cuisine. The three Eat-Japan events are the SUSHI AWARDS, SAKE AWARDS and TASTE DISCOVERY ZONE plus an Eat-Japan spin-off, the Original Sushi Competition.

It doesn’t just end there. For those participating in the Eat-Japan events, a fantastic array of Japanese food and drink related prizes are on offer, such as Japanese electric home appliances, restaurant vouchers and much more. All the latest event and prize information can be found at the HYPER JAPAN website.


Event 1: SUSHI AWARDS 2012: UK Sushi Roll Championship (Tickets available from £10)
The only sushi championship in the UK, where the selected five talented sushi chefs from leading restaurants will battle it out armed only with their ultimate sushi roll, created especially for HYPER JAPAN. The winner will be decided solely by the 1800 members of the public who will taste each sushi and vote for their favourite.

Event 2: SAKE AWARDS 2012: Top Brewery Taste-Off (Tickets available from £10)
The first and biggest ever public sake tasting event in the UK, this exciting new event will give 1500 members of the general public the chance to taste seven of the best sake coming out of Japan. Designed for anyone who loves sake or just wants to find out that bit more, get an insight into the life of a sake sommelier!

Event 3: Taste Discovery Zone (reservations on the day)
Taste Discovery Zone: Hands-on Tastings, Samplings and Demonstrations
This is the place you can eat, drink and discover new flavours. A series of 30 minute demonstrations and tastings will take place, led by a Japanese food expert and sake sommelier. The full programme of demonstrations and seminars will be published nearer to the event.

Event Spin-off: Original Sushi Competition 2012 (non ticketed event)
Enter to win great prizes! The competition will be back this year, taking place for the 7th time. This much loved sushi recipe competition
will be open to all. Entrants must use their creativity to create a new kind of sushi to be in with a chance to win great prizes.

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