Korea Brand and Entertainment Expo 2013 (KBEE 2013)


Message from the CEO

The term “Hallyu”, or the “Korean Wave” refers to the phenomenon that Korea is becoming one of the most influential cultural forces of the world. The Korean culture, also known as the K-Wave has spread throughout the countries including the UK and Europe. There are hundreds of ‘fan clubs’ of Korean boy/girl bands in Europe alone, and the Korean rapper Psy’s ‘Gangnam Style’ was playing on the streets of Europe last year.

Now, South Korea wishes to show Europe that Korea has a lot more to show than just ‘K-POP’, promoting various creative industries of Korea. At KBEE 2013, you will have the opportunity to discover how the high-end technologies can be converged with various fields such as K-pop, fashion, design and arts. I hope that many visitors from the UK and Europe will be able to attend and explore what ‘Korean Wave’ is truly about at this year’s KBEE, London.

KOTRA, Korea’s government agency for trade and investment, serves as a direct gateway to many businesses that wish to build a lasting trade or investment relationship with Korea. I strongly recommend businesses of all fields including manufacturing, buying and licensing attend our one-on-one business meetings during the expo.

This year’s Korea Brand & Entertainment Expo 2013 will be held in November 4th – 6th at Old Billingsgate, London. I wish to see you all there.

Young-Ho Oh
President of KOTRA

Title: Korea Brand & Entertainment Expo 2013 (KBEE 2013)
Period / Venue: 4th – 6th Nov. 2013 / Old Billingsgate, London, UK
Hosts: Ministry of Trade, Industry and Energy / Ministry of Culture, Sports and Tourism
Organisers: KOTRA, KOCCA
Partners: Korea Institute of Design Promotion, Arts Council Korea
Exhibition Categories:
• IT Convergence Technology (Digital Technology, Virtual Space Experience Platform, E-learning, Healthcare, etc.) • Cultural Contents (Mobile game, Animation, Cartoon etc.)
• K-pop Merchandises
• Franchises
• Fashion, Designs, etc.
Contact: KOTRA LONDON Korea Business Centre
Tel: +44 (0)20 7520 5300
FAX: +44 (0)20 7240 2367
E-mail: kotra@kotra.co.uk
Address: 1st Floor, Brettenham House North, 12-13 Lancaster Place, London WC2E 7EN, United Kingdom
Facebook: www.facebook.com/kbeelondon
Twitter: @kbeelondon
Homepage: kbee.kotra.or.kr
Online Registration: kbee.kotra.or.kr/home/2013/kbee/v2_eng

Main Programme:
Day 1 (MON. 4th Nov.)
• 1:1 Business Meetings
• Exhibitions

Day 2 (TUE. 5th Nov.)
• 1:1 Business Meetings • Opening Ceremony
• Exhibitions
• Performances

Day 3 (WED, 6th Nov.)
• 1:1 Business Meetings • Exhibitions
• Performances

Exhibitions (Monday – Wednesday, 4th – 6th Nov)
* K-Pop Hologram Concert (The world’s first K-pop Concert with holographic technology)
* K-Wave Contents Hall (outh Korea’s innovative contents: Animation, Game, Music, Special Effects etc.)
* Design Product Gallery (Convergence of Korean creative design and high-end technology)
* Virtual Art Exhibition (Projection of art works by promising Korean artists with digital devices)
* Korean Garden (Designed by Hwang Jihae (Winner of the two Chelsea Flower Show Gold Medals)
* UK – Korea Media Art Collaboration Gallery (Projection of Art Works by Promising Korean Artists through High-End Technology)

Performances (Tuesday – Wednesday, 5th – 6th Nov)
TUE 5th
Opening Ceremony

K-Fashion Show
“Creative Director – Kimseoryong”
(Designer of Psy’s GangnamStyle stage Costumes)

Korean Percussion Quartet Performance: “Gong myoung”

K-Pop ambassador Ceremonial Performance

WED 6th
Memorial Events With UK’s Korean War Veterans
“60 Years of Memorial. 130 Years of Friendship” Delivering Gifts of Gratitude (Korean Goods) to the Veterans

K-Fashion Show
“Creative Director – Kimseoryong”
(Designer of Psy’s GangnamStyle stage Costumes)

Korea Traditional Drum with Digital Ink-and Wash Painting Visual Art Performance

Korean Percussion Quartet Performance: “Gong myoung”

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