The International Food & Drink Event 2009, the global food and drink event dedicated to innovation, was declared a triumphant success by the food and drink industry this week.

The success of the event has proved invaluable for all sectors of the food and drink industry as international decision makers dedicated to innovation converged upon ExCeL to source a diverse range of innovative and consumer driven products from around the world.

NONG SHIM, a food manufacturer specializing in Instant Noodle and snacks, topping the Korean food industry, received remarkable attention amongst them; the hit products that Nongshim has rolled out so far include, to name a few, Shin Ramyun, Ansung Tang Myun, Neoguri, Chapagetti, Bowl noodle hot taste, Big bowl noodle shrimp taste, Shin cup noodle, and Saeng Saeng bowl Udon taste; snacks such as Shrimp Crackers, Onion Rings, Sweet Potato Snack, Honey Twist Snack, Potato Chips have also been great successes.

“The most professional show we’ve ever had the privilege to exhibit at. We met an amazing range of buyers, and were lucky enough to be extremely popular, as our particular area is very up-and-coming. We were ready to make a step up to a larger, more international customer-base,” said sales representative from NONG SHIM Co., Ltd.

“This was the 3rd time we exhibited at IFE and the experience was worthwhile. The days were extremely advantageous to us as a company and gave us a beneficial platform for exhibiting, especially since a new Ethnic & Cultural Section was created for the show, generating targeted interest. I am really pleased with the launch platform that IFE09 provided for our product range (NONG SHIM, a world class food and lifestyle services creating company; Jinro, the world’s leading producer of Soju; OKF Corp, an all-natural drink producer and Korea Foods, the biggest Korean food UK wholesaler) and the subsequent amount of interest that we received. We met a diverse range of interested visitors from the retail, foodservice and manufacturing sectors and are busy converting leads from the event into orders. We were very pleased by the range of visitors, from small independents, the multiples and food service,” said Ms Heewon Jun, Marketing & PR Executive of Korea foods Ltd.

About NONG SHIM Co., Ltd.
NONG SHIM is a food manufacturer specializing in Instant Noodle and snacks, topping the Korean food industry since its establishment in September 18, 1965 Since the inception of the new millennium, NONG SHIM has spared no effort to leapfrog to a global company and help create a better life by providing end-to-end services for promoting health and lifestyle. NONG SHIM has significantly contributed to the development of the Korean food industry, led by its research institute that was established together with the firm, through its continued investments in research and development. .Address: 370, Sindaebang 2-dong, Dongjak-gu, Seoul, Korea, 156-709 

Fax: 82-2-820-7528~9
Website: http://www.nongshim.com/
Email: export@nongshim.com

About Korea Foods Ltd
Established in 1999 Korea Foods has since grown to become the leading importer of Korean food in the UK. The company offers the widest range of Korean products in the UK and has an extensive range of Japanese, Chinese and Thai food. The main warehouse has been in New Malden since 1999. The retail division is called Seoul Plaza and has six shops in the UK, one shop in Slovakia and one shop in Germany -which has been an instant hit with the community there.