LG Bridges the Gap between Ideas and Reality

LG Electronics, a worldwide technology and design leader in mobile communications, introduces its latest innovations, newest handsets and strategic direction for this year at the GSMA Mobile World Congress 2009 in Barcelona, Spain.
Topping LG’s achievements is its direct, intuitive and dynamic 3D S-Class User Interface (UI), which will debut on the ARENA handset (LG-KM900).
Other highlights include several world firsts like the sensational 3G Touch Watch Phone (LG-GD910) and an LTE-based handset modem chip.
“The products and technologies we will unveil at Mobile World Congress were thought impossible not long ago, but now we’re proving just how possible they are,” said Dr. Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. “We have based our products on insight from consumers, turning their ideas into reality.”
LG’s new S-Class UI, which will become standard on the company’s high-end handsets, is a totally new interface designed specifically to leverage the advantages of touchscreens. Based around a 3D cube layout with four customizable home screens, S-Class UI eliminates nested menus wherever possible and provides direct access to applications and features.
This dynamic interface, with rich graphics changes instantly to fit the task at hand and is the result of LG thinking “what if?” when trying to create the most intuitive interface in the mobile industry. Moreover, a powerful AMD processor ensures that it always runs at top speed.

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